Oregon has the lowest barrier to entry than any other state that has a legal marijuana industry. Oregon is also a great place to grow marijuana. That combined with the fact that everyone and their grandma wants in on the industry is creating a very crowded Oregon cannabis scene. It doesn’t mean that people will be pushed out of the industry by default, but it does mean that those that are in the industry, or are going to get in on the industry, need to step up their game. Branding is going to be VITAL moving forward in the Oregon cannabis industry. Any company that doesn’t have an effective branding strategy in place is going to struggle as a result, no matter how good their products are.
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